By Glenn Ebersole How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few hot list prospects? My experience indicates that there are too many businesses that are not being very strategic in their marketing and therefore are wasting energy, time, talent and resources. Recently I have read and have been hearing about warm lists for prospects. From my perspective, I would rather talk about hot lists for prospects. So lets not forget or dismiss the warm lists, but lets look at how to strategically raise the warm lists to hot lists. And the method to do that involves strategic thinking and planning with the use of your definition of your ideal client profile and a series of questions that may have been used to generate your warm list of prospects. Here is what your strategic thinking business coach is defining this method. Step 1: Develop your ideal client profile. This is a very popular and passionate topic with my business coaching clients and I have developed a list of the types of characteristics (which is certainly not meant to be all-inclusive) you may consider in defining the profile of your ideal client. Here is a list from your strategic thinking business coach to assist you in your efforts. 1. personal traits (quiet, friendly, spiritual, etc.) 2. geographic location 3. gender 4. age 5. level of education 6. income level 7. type of business 8. size of business 9. business owner 10. business executive 11. business manager 12. type of industry or business sector served 13. personal core values 14. business core values 15 level of openness to new ideas and change 16. personal interests outside of work 17. business ethics 18. volunteer activities 19. religious affiliation or spiritual persuasion 20. general outlook on life & business Step 2: Develop a list of questions to create your warm list. In order to assist you in creating a warm list here are some questions you may ask to come up with prospect names. + Who do my existing clients know? + Who are my personal friends? + Who do I know from schools I have attended? + Who are my business contacts (customers, former employers, etc.) + Who do I know from civic organizations? + Who do I know from church? + Who are my contacts in professional societies or trade organizations? + Who do I write checks to (who do I do business with)? + Who are my current & past neighbors? + Who do I know from sports, hobbies or other outside interests? + Who do I know from my family & extended family? + What names could I list if I brainstormed names by going through the alphabet from A to Z? Step 3: Develop your warm list by filling in prospects under each question. Step 4: Review each prospect in the warm list by evaluating how close they come to your ideal client profile. Step 5: Develop a hot list of those prospects selected from Step 4. In other words, list the prospects from the warm list that match your ideal client profile
to create the hot list. Your strategic thinking business coach encourages you to use strategic thinking in your marketing efforts, especially in the creation of your hot list of prospects. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business. To find out more about the benefits & rewards of working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or by email at jgecoach@aol.com Article Source: http://EzineArticles.com/?expert=Glenn_Ebersole http://EzineArticles.com/?How-To-Strategically-Raise-Your-Warm-List-To-Your-Hot-List-In-Five-Steps-With-Strategic-Thinking&id=503629 buy phentermine overnight delivery
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